What parent and child combo don’t like
Disney and children go together like milk and crackers. Its just a given
that in almost any American household where children reside there is
something in the home that was made by, produced by, licensed by, or
endorsed by Disney.
Because of this natural affinity that Disney and kids seem to have,
the Disney Corporation has been making clothing for children for nearly
as long as they’ve been in business. This form of licensing and merchandising
took off to new levels when George Lucas proved that there was money
in movie licensing tie-ins with Star Wars in 1977. Today when a Disney
movie is released there are kids’ and babies’ clothing items bearing
the likenesses of the main characters faster than a parent can say Bambi.
While some Disney titles are hit or miss these days (compare the numbers
for Home on the Range with those for Finding Nemo) there are titles
that seemed to strike a chord with kids and parents alike and the company
still sells massive amounts of children’s, toddlers’, and babies’ clothing
related to those films.
The Little Mermaid
Even sixteen years after its release, kids and parents still love The
Little Mermaid. Every little girl wants to be Arial (the titular mermaid)
and their mothers don’t mind helping them. Disney still sells t-shirts,
swimsuits, and various other clothing items for babies and children
with the film’s motifs in droves.
One of Disney’s most popular recent releases, Finding Nemo offers massive
amounts of babies’ clothing designs. Like Mermaid, the film’s aquatic
theme lends itself especially well to swimwear and summer wear for boys
and girls alike. In fact, the first item listed when you enter the “infants”
page on Disney Direct, the company’s web store, is a Finding Nemo one-piece
swimsuit for girls.
The more things change, the more they stay the same someone once said
and he may have been on to something. Of all the Disney themed apparel
for babies and toddlers, no items are more popular with the kids or
their parents than those that bear the images of Mickey Mouse, Minnie
Mouse, Donald Duck, Goofy, and the lovable dog Pluto. These are baby
clothing items that are unlikely to ever disappear and which are so
popular that a child throwing a foam brick in the daycare center is
likely to hit at least one kid with Mickey stenciled or printed somewhere
on his or her clothing. Suffice to say that when you’re choosing casual
clothing for your little Mickey or Minnie Mouse, you can’t go wrong
with designs by Disney.
About The Author:
Peter Dobler successfully operates several web sites on the topic of
internet marketing and web site optimization. Visit his main web site
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